Facebook, Twitter may swap revenues of job portals

Facebook, Twitter may swap revenues of job portals

Social networking sites like Facebook, Twitter and Linkedin are likely to eat into the revenues of job portals like Naukri.com and Monster India, as more and more recruiters are using them to lure prospective candidates.

With India Inc lifting recruitment freezes, social networking sites are becoming popular channels to reach fresh staff base specifically for the knowledge sector, a research analyst with Gartner, Diptarup Chakraborti said. "These sites will give competition to job portals. Many companies are using them to advertise positions," Chakraborti told FE.

BPO company 24/7 Customer said since June 2009, positions from all its centres are also advertised on Facebook and Twitter. "The response has been very good. We get good conversions from these sources- we rate the conversions at four, on a scale of five," said Vinod Mudakkayil, VP recruitment with 24/7.